If you’re hoping to draw in a crowd who cares about ingredient quality and creative flavor pairings, you may want to include multiple descriptors with each dish. With this in mind, think back to your ideal customers when you are writing product descriptions. However, that longer description could also dissuade casual diners from entering your restaurant. While most everyone knows what a cheese pizza is, there are hundreds of different ways to describe this well-known dish.Ī “12-inch cheese pizza” may be worth $12, but a “personal pizza crafted from freshly-milled flour, fire-roasted tomato sauce, and imported Parmigiano-Reggiano” could fetch $18 or more.
This allows diners to easily see that a grilled chicken salad and mushroom risotto are gluten-free, for instance, or that a certain sandwich can be modified into a vegan option. Rather than grouping dishes in categories like vegetarian, plant-based, or gluten-free, you can use specialized symbols to denote which dishes meet these dietary guidelines. Use Symbols to Display Necessary Information Typically, this works best for more upscale restaurants with smaller menus. This choice is often appropriate for casual restaurants or those with a large menu.Īnother option is to categorize the menu by courses–appetizer, salad, main entrée, and dessert. One option includes organizing dishes by category–such as soups, sandwiches, and salads. Categorize the DishesĪfter you’ve written down all the dishes you’ll be serving, figure out the most logical way to categorize them. You should also think about whether or not you’d like to create a separate delivery-friendly menu. This can help you determine the size of the menu, as well as whether or not you will need separate menus for different meals or days of the week. Once you’ve figured these out, you can begin determining the exact food you’ll serve.īefore you work on the aesthetic aspects of your menu, you should determine all of the dishes you will serve. If you find yourself questioning what type of food you’ll be serving, start by determining the cuisine, target customers, and price points. Is it a Mediterranean fast-casual joint that specializes in serving lunch to hungry city workers? A plant-based restaurant that recreates classic comfort foods? An intimate fine-dining establishment with farm-to-table flair? First, Determine What You’ll Be Servingīy the time you start creating a menu, you should have a good idea of the overall concept of your restaurant. By spending the time to carefully create a restaurant menu, this seemingly simple piece of paper can effectively convey the restaurant’s quality standards, dining experience, and ambiance.
What kind of cuisine do you serve? How much does a meal cost? Do you have a fixed menu or a rotating selection of seasonal dishes?Ī menu not only helps answer these questions but also gives diners a deeper understanding of what they can expect out of their dining experience. When a diner walks into your restaurant or looks your business up online, one of the first things they want to know about is the food.
0 kommentar(er)
